You're building
something good.
Let's make sure
people find it.
Fractional Marketing Director for UK founders. Senior strategy and delivery — without the cost of a full-time hire. Two decades inside global brands, now working directly with founders who are ready to do it properly.
Senior marketing delivered for
Too small for a CMO.
Too big for an agency.
Most scaling founders hit the same wall. The freelance patchwork stops working. An agency costs a fortune and doesn't know your business. A full-time CMO is another year away. And the marketing still has to happen.
That's the gap Marketiva is built for. You get the senior marketing leadership your business needs now — strategy, delivery, AI-native tools, and someone who's sat at the table inside the brands you're trying to compete with. Without the full-time headcount.
No fluff. No junior account managers. The work is done by someone who's delivered £5m+ of projects for Unilever, SharkNinja, and Lamb Weston. The bar is the same.
Three things that make the difference
Senior judgement,
not junior execution
Your account is held by someone with two decades of senior marketing experience across international brands. Not passed to a graduate with a content calendar template. The thinking is the product.
AI as the delivery
layer, not the headline
AI tools don't replace good marketing thinking — they amplify it. We use an AI-native stack to deliver in days what agencies deliver in months, without the cost base that comes with a full agency team.
Straight talk about
what's worth doing
Most agencies won't tell you what to stop spending money on. We will. A clear-eyed view of what moves the needle for a business at your stage is worth more than another deck of campaign ideas.
Led £5m+ for the brands your
business is trying to compete with
The right level of engagement
Three ways to work together — built around where you actually are, not where a scope document wants you to be.
Foundations
A clear marketing audit and strategic roadmap for founders who need to know what to fix first — before committing to ongoing support.
- Marketing audit and prioritised action plan
- AI stack assessment
- 30-day quick-win roadmap
- Two debrief calls included
Fractional Marketing Director
Ongoing senior marketing leadership embedded into your business. Strategy, delivery oversight, demand generation, and full accountability — as close to an in-house CMO as you can get without the hire.
- Weekly strategy and delivery sessions
- Content and campaign direction
- AI-native delivery tools and processes
- Agency and freelancer management
- Demand generation strategy and oversight
- Marketing function build-out
- Access to Leverage AI technical partnership
Northern AI Collective
A working circle for women founders in the North. Start with First Light — a £29 half-day to see what AI can do for your business. Go deeper with Compass, the three-month programme that builds it into how you work.
- First Light — quarterly half-day intro · £29
- Compass — four in-person sessions over three months · £599
- AI for content, ops, insight & strategy
- Twelve founders per room
- Private cohort community between sessions
I help founders build the marketing
function they wish they'd had earlier
I'm Jitka. I've spent the last twenty years working in marketing — in agencies, in-house teams, and as a senior partner to global brands including Unilever, SharkNinja, and Lamb Weston.
Most of those years were spent in the rooms scaling founders are trying to reach: multi-market website migrations for Unilever's beauty brands across Asia, creative project delivery for SharkNinja's product launches at IFA Berlin, demand generation in regulated industries, international SEO across Baidu, Yandex and Naver.
What that's given me is a clear-eyed sense of what good looks like at scale, and what's actually worth doing when you don't have a global brand budget. I'm bringing that operating standard to founders earlier in their journey — when the agency rosters and freelance patchwork have stopped being enough, but a full-time CMO is still a year away.
Marketing strategy meets AI expertise
Marketiva and Leverage AI work as a partnership team. Not a referral chain — a two-person leadership unit you can bring into your business.
I lead on marketing strategy, brand, content, and delivery. My husband Said Lopez leads on AI architecture and implementation. Together, we give scaling founders something most consultancies can't offer: senior marketing thinking and deep AI technical expertise, working in the same direction on the same brief.
On a Fractional Lead engagement, this pairing earns its keep. You don't just get better marketing — you get the AI-native infrastructure that runs underneath it, quietly powering the next stage of growth for years.
AI Strategy & Implementation
Said Lopez leads Leverage AI, working with scaling businesses on AI strategy, workflow automation, and technical implementation. Where Marketiva handles the marketing layer, Leverage AI handles the systems underneath it.
Senior AI partnership · Technical implementation · Workflow architecture (opens in a new tab)Ready to close the gap
between where you are and
where you're heading?
A short conversation is usually enough to know whether this is the right fit. No pitch deck, no discovery form — just an honest exchange.