Foundations
Marketing audit & strategy
Find out what's working before you pay for anything. Every paid step is quoted first, and you can stop after any of them.
Understand the marketing first,
then decide what to pay for
Most founders have their marketing data scattered across tools, platforms and spreadsheets, so nobody can say for sure what brings in leads and what doesn't. Foundations starts there: a quick look at your data, the systems to collect it properly if you need them, then an audit and a strategy built on what it finds.
Two ways in,
depending on what you know
If you know what needs doing and want a senior marketer to do it, book the free call and we can go straight to a 3-month Fractional Director pilot.
If you're spending on marketing but can't say what's working, start with Foundations. The free data check shows whether you're ready for an audit or need to sort your systems first.
Marketing strategy and the systems to run it,
on one brief
A strategy needs systems underneath it: tracking that works, a CRM that holds the right data, and automation that gives your team their hours back. I work as a team with Said Lopez of Leverage AI. I lead on marketing strategy, brand and content, and Said builds the technical set-up. You get one brief and one plan, with no second supplier to manage.
Ready to see what's
working and what isn't?
Six steps,
and you decide at each one
Intro call
(30 minutes, free)
We talk about your business, what's getting in your way and your targets. You leave knowing whether I can help and what happens next.
Quick data check
(free, up to an hour)
I look at your data, at no cost. Is it in one place or scattered? That tells us whether you're ready for the audit or need to sort your systems first.
Operational Excellence programme
(only if you need it)
If your data is scattered, this puts the right systems and routines in place to collect it, so everything after stands on numbers you can trust. Said Lopez of Leverage AI builds the technical side.
Marketing audit
(2 to 3 weeks, quoted)
The deeper dive into what works, what doesn't and what brings in leads. It stands on its own: you can hand it to your team and stop there.
Marketing strategy
(2 to 3 weeks, quoted)
Built on the audit, so you know what to keep, what to stop and what to do first. Quoted on its own or together with the audit. Your team can run it, or I can.
Retainer
(from £2,500 a month)
I join as your part-time marketing director, one to two days a week, starting with a 3-month pilot. See how the retainer works →
Questions founders ask before starting
What do you need from me for the free data check?
Usually read-only access to wherever your marketing data lives, such as your website analytics, CRM and ad accounts. I look and change nothing.
How much does it cost?
The call and the data check are free. The Operational Excellence programme, audit and strategy are quoted for your business before they start. Retainers start from £2,500 a month for one day a week. Agency fees, freelancer costs and ad spend are not included.
Can I stop after the audit or the strategy?
Yes. Each is a complete piece of work, and you can hand it to your own team to carry out. Nothing commits you to the next step.
Can I skip straight to a retainer?
Yes, if you already know what needs doing. Book the free call and we can talk about a 3-month Fractional Director pilot.
What is Leverage AI?
Leverage AI is the AI strategy and technical implementation company run by Said Lopez. I lead on marketing strategy, brand, content and delivery, and Said leads on AI strategy, workflow automation and technical set-up. You work to one brief, and Said is involved where your systems need technical work.