Found & Chosen
Strategy first. Then found.
People can't choose you if they can't tell what you do. Four weeks to know who you're for, say it clearly, and be found by them on Google, LinkedIn and in AI search.
Strategy first,
then found and chosen
Most founders I meet don't have a visibility problem. They have a strategy problem that shows up as one: a half-empty Google profile, a LinkedIn headline that's just a job title, and ChatGPT naming someone else.
So we start with who you're for and what you say. Then we fix the places people look for you.
Built for people
who are doing it all
- You're a freelancer, consultant or small business owner, and nobody's job is marketing.
- You're not sure who to aim at, what to say, or which channels are worth your time.
- You want the right people to find you on Google, on LinkedIn and in ChatGPT.
Got a marketing team and a budget? The Fractional Marketing Director suits you better. Rather learn it yourself? Join the Northern AI Collective.
Start with the strategy,
carry on if you want to
- All four weeks: £1,295. Payment can be split on request.
- The Strategy Week on its own: £395. One 60-minute video call, with a short form before it so we start from your answers. We decide your ideal client, why they'd choose you, your offer and price, your channels and your one-line message, and write your LinkedIn headline. You get a one-page plan after the call.
Booked on its own, the Strategy Week doesn't include changes to your Google profile, website or LinkedIn beyond the headline, or a check of your work. That's weeks two to four, £900 if you carry on.
See what ChatGPT says
about your business
It all starts with a free 30-minute call. I ask ChatGPT, Gemini and Google about your business, live on screen, and suggest your next steps. They're yours to keep, whatever you decide.
Do your customers find you,
or your competitor?
Four weeks,
one video call a week
We make the quick changes together on the call. You finish the rest during the week, yourself or with your web person, and I check it before the next call. You never hand over a password.
Week one: the Strategy Week
(who, why you, what and where)
Your ideal client, why they'd choose you, one clear offer with a "from" price, the two or three channels worth your time, and your one-line message. We write your LinkedIn headline together. You leave with a one-page plan.
Week two: get found
(Google, Bing and your website)
We fix your Google Business Profile together and copy it to Bing and Apple Maps. Then the website basics that help Google and AI tools like ChatGPT describe you correctly, with step-by-step notes.
Week three: get chosen
(your profile and your offer)
Your LinkedIn rewritten around your offer, and your website checked so the offer, price and button show in five seconds. Plus your reply to new enquiries, two follow-ups and a discovery call outline.
Week four: keep showing up
(your content and your voice)
A month of posts planned, a voice file so AI writes like you, three Canva templates, your review request and an enquiry tracker. I re-run your AI score, and you leave with a 90-day plan.
A clear plan, changes checked,
and a way to keep going
- A one-page plan: your client, why you, your offer, your channels and your message
- Google, Bing, Apple Maps, LinkedIn and website changes, checked by me
- A plan for every enquiry: your reply, two follow-ups and a call outline
- A month of posts, a voice file for AI and three Canva templates
- A review request and a tracker that shows where enquiries come from
- Your before-and-after AI visibility score and a 90-day plan
Together, that's your personal brand: what people find when they look you up. After week four, the Northern AI Collective is where founders keep it going.
I've done this for Unilever,
and for my own business
I'm Jitka Lopez, with 15+ years in marketing, including website migrations for Unilever's beauty brands and international SEO across Baidu, Yandex and Naver. I set up all of this on my own business first. I'm based in Pontefract, West Yorkshire, and work with founders in Leeds, Wakefield and across the UK, online.
Questions people ask before starting
Can I just do the Strategy Week?
Yes, for £395. You get the strategy call and a one-page plan. Weeks two to four are £900 if you carry on, so the total stays £1,295.
Will you make the changes for me?
We make the quick ones together on the call. You finish the rest in your own accounts and I check them, so you never hand over a password and you know how it all works.
How is this different from an SEO agency?
An agency works on your rankings for months, for a monthly fee. Found & Chosen starts with your strategy, covers Google, LinkedIn and AI search, and takes four weeks at a fixed price.
I've only just gone freelance. Is it too early?
It's the best time. Getting your offer and profiles right now costs far less than fixing two years of mixed messages. Most freelancers start with the Strategy Week.
Do I need an ad budget or a website?
No ad budget: everything we use is free. No website is fine too. Your Google profile and LinkedIn are often what people see first, and the Strategy Week shows whether you need one.
How soon will I see results?
The changes are live by week four. Google and AI tools take a few weeks to a few months to catch up, so we measure your score at the start and the end.
You're building something good.
Let's make sure people find it.